Level: Bachelor, Master and working professionals (who have some higher education experience). 

Background: A demonstrated interest in developing storytelling and data-visualisation skills, tools and techniques. 

The course is case-driven and is designed in two parts: the first week, you will discover and develop the basics of storytelling and learn to write persuasive copies for different channels. The week is a blend of theory (the 5 C’s of storytelling, analysis of research such as Mark Edwards’ Best story wins, Kindra Hall’s Stories that stick and others) and practice: you will work on copies, short scripts and storyboards. Diversity in storytelling leads to innovation and better problem-solving. Learn to captivate your audience, build trust, and drive results through compelling narratives.

In the second week, you will learn about the fundamentals and historical evolution of data visualisation as a storytelling tool. You will learn to select and apply effective visualisation techniques to transform complex data. You will practise integrating design principles for clear and impactful visuals, making them more persuasive and actionable, and crafting compelling narratives. As you advance, you'll explore AI-driven tools and cutting-edge technologies to enhance your visual stories. The course culminates in applying your skills to real-world projects, developing and presenting data-driven stories while reflecting on the broader impact of (data) storytelling in business.

By mastering the art of storytelling and data visualisation, individuals and businesses can improve communication, build stronger relationships, and achieve greater success!

• This course will meet live via Zoom on Mondays, Wednesdays and Fridays at 12pm and will last around 2,5 hours (with a break included). Do you live outside of Europe? Calculate the time of the live sessions for your time zone.
• A preparatory assignment will be due on Friday 17 January 2025, before the programme starts. 
• Students will also complete in-course assignments and a final paper due roughly one month after the course ends.
• Looking for more information? Visit our practical matters page to find out more. 

Dr. Jana Zilova is a passionate teacher, copywriter, and writer, currently teaching courses in digital storytelling and creative writing at the Prague School of Creative Communication. She has taught at Sorbonne Nouvelle Paris 3, in Paris, and worked as a writer and editor at WAN-IFRA, World Association of News Publishers, in Paris. Among her successful clients are Webnode, Red Bull, Siemens, Decathlon, Cimex Group, Full Capacity, and others. She is also the co-chair of a Screenwriting Workgroup within the platform NECS, the European Network for Cinema and Media Studies. Her work was published by Routledge, Campanotto Editore, and Interdisciplinary Press. She published articles in Prague Literary Review, Cinepur, The Prague Compass.

Felipe Rego is a leading advanced analytics and data visualisation consultant and partner helping organisations build, manage and enhance their data science, analytics and data visualisation capabilities. He is also an experienced instructor in data science, analytics and data visualization, delivering both online and face-to-face training programs. He received an M.Phil. in Electrical and Information Engineering with specialization in Learning Analytics from The University of Sydney and has also been a Google Cloud Platform certified professional. Felipe also served as the data visualisation and storytelling advisor for the South Australian Health Department’s Commission on Excellence and Innovation in Health Clinical Informatics Group. Felipe is also a v/blogger, a global conference speaker, and advisor recognised internationally for his thought leadership in analytics and data visualisation. For more, visit: feliperego.com

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