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uva.nl
Building Brands and Influencing Behaviour

Application Procedure and Admission Criteria

Please read the application procedure fully and carefully before you submit your application. Note: admissions are processed for this programme on a rolling basis.

Application Procedures

Please have the following supporting documents ready to upload (in PDF) to the online application form:

  • A scan of your passport
  • A copy of your transcripts/list of courses taken and grades achieved
  • An up-to-date copy of your CV/Resume
  • A letter of motivation of approximately 400-500 words stating your interest in branding and consumer behavior from a social sciences perspective. Please write about a brand (either your own, or public) that interests you, and why you think their brand is successful or not. Further, explain why you wish to participate, what you hope to learn, and your relevant educational and/or professional experience in the field of study. Note: this is the most important part of your application.
  • Pay the non-refundable €25 application fee by credit card. 

Early admission deadline

  • Deadline: Tuesday 1 February 2022. This course uses rolling admission, and we will endeavour to have your admissions decision back to you as soon as possible. Early admissions decisions will be sent to all applicants by 25 February 2022 at the latest.
  • Payment deadline (tuition and housing) must be submitted within 1 week of receiving your offer of admission. 

Regular admission deadline

  • Deadline: Friday 1 April 2022. This course uses rolling admission, and we will endeavour to have your admissions decision back to you as soon as possible. Regular admissions decisions will be sent to all applicants by 29 April 2022 at the latest. 
  • Payment deadline (tuition and housing) must be submitted within 1 week of receiving your offer of admission. 

If you have any questions, don't hesitate to email us at summer-info-gsss@uva.nl. In all communications, be sure to include your full name and state the programme you're applying for.