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Building Brands and Influencing Behaviour
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Application Procedure and Admission Criteria

Please read the application procedure fully and carefully before you submit your application. Note: admissions are processed for this programme on a rolling basis: apply early as spots are limited!

Application Procedures

Please have the following supporting documents ready to upload (in PDF) to the online application form:

  • A scan of your passport
  • A copy of your transcripts/list of courses taken and grades achieved
  • An up-to-date copy of your CV/Resume
  • A letter of motivation of approximately 400-500 words stating your interest in branding and consumer behavior from a social sciences perspective. Please write about a brand (either your own, or public) that interests you, and why you think their brand is successful or not. Further, explain why you wish to participate, what you hope to learn, and your relevant educational and/or professional experience in the field of study. Note: this is the most important part of your application.
  • Pay the non-refundable €25 application fee by credit card. 

Early admission deadline

  • Deadline: 1 February 2021
  • Early admissions decisions sent to all applicants no later than 22 February 2021
  • Payment must be submitted within one week of receiving an acceptance letter. 

Final admission deadline

  • Deadline: 1 May 2021
  • Regular admissions decisions sent to all applicants no later than 23 May 2021
  • Payment must be submitted within one week of receiving an acceptance letter. 

If you have any questions, don't hesitate to email us at summer-info-gsss@uva.nl. In all communications, be sure to include your full name and state the programme you're applying for.