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UvA Summer School UvA Summer School
Building Brands and Influencing Behaviour

How to Apply

Please have the following supporting documents ready to upload (in PDF) to the online application form:

  • A scan of your passport
  • A copy of your transcripts/list of courses taken and grades achieved
  • An up-to-date copy of your CV/Resume
  • A letter of motivation* of approximately 400-500 words stating your interest in branding and consumer behavior from a social sciences perspective. Please write about a brand (either your own, or public) that interests you, and why you think their brand is successful or not. Further, explain why you wish to participate, what you hope to learn, and your relevant educational and/or professional experience in the field of study. 
    Note: this is the most important part of your application.
  • Pay the non-refundable €25 application fee by credit card. 

*Applicants should not use AI tools to write their motivation letters. The motivation letter is the most important part of your application and the admissions committee values genuine, personal insights written in your authentic voice. The UvA considers the use of AI as fraudulant. Read more about the regulations here.

Early admissions deadline

Students who require a Schengen Visa to study in the Netherlands are strongly advised to apply before the early deadline to ensure there is enough time to secure a visa appointment before the programme begins.

  • Deadline: Saturday 1 February 2025
  • Admissions decision: we aim to have a decision back to you as soon as possible, but by 28 February 2025 at the latest.
  • Payment deadline (tuition and housing) must be submitted within 2 weeks after being accepted in the programme.

Regular admissions deadline

  • Deadline: Friday 15 March
  • Admissions decision: we aim to have a decision back to you as soon as possible, but by 15 April 2025 at the latest.
  • Payment deadline (tuition and housing) must be submitted within 1 week after being accepted in the programme.
Applications closed. Sign up here for updates about summer 2025

If you have any questions, don't hesitate to email us at summer-info-gsss@uva.nl. In all communications, be sure to include your full name and state the programme you're applying for.